Our Story
Zaecy’s journey began with a simple yet powerful idea – to break the stereotype that athleisure is only meant for those who are always on the move. We wanted to create a brand that celebrates movement in all its forms, whether you’re conquering a marathon or simply enjoying a relaxed day out.
Breaking Stereotypes:
Athleisure clothing is often associated with high-performance athletes and intense workouts. But we’re redefining that narrative. Our designs are crafted to be versatile, comfortable, and stylish, making them perfect for everyone—whether you’re hitting the gym, running errands, or lounging at home. We believe that fashion should be functional and accessible, catering to the diverse needs of everyday life.
Promoting Body Positivity:
Zaecy is committed to promoting body positivity and inclusivity. We understand that fitness is a personal journey, and we’re here to support you every step of the way. Our collections are designed to empower you, no matter your shape, size, or fitness level. We want you to feel confident, comfortable, and proud of who you are, both in and out of the gym.
Our Inspiration
Our story is deeply inspired by our founder, Parvathy. Her philosophy is simple: fitness is about more than just physical health—it’s about mental well-being, self-love, and finding joy in every moment. This belief is woven into every piece we create at Zaecy.
Join us as we continue to challenge conventions, celebrate diversity, and inspire confidence. At Zaecy, we believe that everyone deserves to feel good in their own skin and look great while doing it.
Welcome to Zaecy—where every bodyis made to move.
OUR JOURNEY
2020
The Spark of an Idea
Zaecy was conceived, with every element of the brand crafted by the Founder, setting the foundation for in-house production.
2021
Understanding the Market
Extensive research led Zaecy to adopt an inclusive, customer-centric approach focused on delivering premium quality at a fair price.
2022
Bringing the Vision to Life
Zaecy launched its website, introducing innovative fabrics and laying the groundwork for 100% sustainable garments by 2025.
2023
Full Swing Launch
Zaecy officially launched in the UAE, debuting at the Dubai Muscle Show and sponsoring the World Tennis League.
2024
Building Our Community
& Expanding Our Range
& Expanding Our Range
Zaecy's ambassador base grows, boosting brand recognition. We launched accessories such as yoga mats, water bottles, and resistance bands to complement our athleisure collection.
MISSION
To provide our customers with exceptional athleisure wear that enhances their performance and confidence.
VISION
Redefine athleisure by creating innovative and stylish garments that seamlessly blend fashion, function, and sustainability.
CORE VALUES
At Zaecy, we believe that everyone deserves the opportunity to thrive. We prioritize creating job opportunities and supporting fair labour practices, both within our company and throughout our supply chain. By doing so, we contribute to the economic growth and well-being of the communities we work with.
Our ultimate vision is to see Zaecy become a global leader in athleisure, known not only for our exceptional products but also for our commitment to social and environmental responsibility. We envision a world where individuals feel empowered, confident, and connected to their communities through the positive choices they make, including the clothing they wear. I truly believe that together, we can create a better world, one sustainable step at a time.
Parvathy Achyuth
Founder and Chief brand orchestrator of Zaecy
